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Digital marketing involves the promotion of products or services by using different online channels. You may specialise in social media or search engine optimization (SEO) by implementing strategies that help websites to rank high in Google searches and draw more customers.
The role is often one-on-one, and you could be working with copywriters, designers or animators for projects, therefore collaboration skills are crucial. You might also be required to research competitors of your client, in order to understand what advertising methods work best for their business. You’ll be required to plan campaigns, work with clients, research new techniques for marketing using digital media, and observe the performance of the existing strategies to ensure that they’re providing good value for money.
You might find yourself working on short-term contracts with business owners that require assistance in the development of their brand or develop advertising campaigns. You could also be involved in longer-term projects that you manage on behalf of a digital marketing company. You might be able to develop and manage their social media presence or manage their website analytics.
You’ll be well-suited for a career in digital marketing if you are compassionate and able to put yourself in the shoes of your customers in order to understand their needs, challenges and wants. Digital marketing is constantly evolving and therefore you have to be adept at adapting and learning. As you gain experience, you may choose to take on a leadership position or become a digital marketing professional.
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